ENGAGEMENT TITLE:

Formulating Marketing Plan for Blueair Air Purifiers

COMPANY NAME:

Blueair India Pvt. Ltd.

TIME/DURATION:

2015, 4 months

HIGHLIGHTS:

  • First year for Blueair in Indian market
  • Analysed of Competition and Product portfolio
  • Defined target groups & positioning based on available budget
  • Designing marketing programs with approximate financials

STATUS:

Completed

ENGAGEMENT TITLE:

Business Model Analysis & Growth Category Recommendation for Crownit

COMPANY NAME:

GoldVIP Technology Solutions Pvt. Ltd.

TIME/DURATION:

2015, 4 months

HIGHLIGHTS:

  • Helped evaluate business model sustainability of this less than 2 year old startup
  • Performed Gap analysis for employees, customers & partners by interviewing them
  • Brought out critical gap areas to improve quality, relations & competitiveness
  • Several recommendations executed by Crownit which provided positive impact

STATUS:

Completed

ENGAGEMENT TITLE:

Business Planning & Marketing Strategy for Fabrify

COMPANY NAME:

Fabrify Studio Pvt. Ltd.

TIME/DURATION:

2017, 5 months

HIGHLIGHTS:

  • Worked with this young startup to help define customer segments, target groups & value proposition
  • Steamlined & aligned business processes to save time on trivial activities
  • Created an actionable marketing plan with budgets & timeline
  • Prepared 3 year projections for investor pitch

STATUS:

Ongoing